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🚧 Gen Z Skips Careers for Casinos & Crypto

Plus: From trades to trading apps, young Americans are flipping careers for cash flow

Hey Nutters! ☀️ Coffee in hand? Good — because today’s lineup is as jittery as a trader on triple espresso. From Gen Z betting on sports instead of careers, to Coca-Cola’s costly coffee hangover, and Nvidia’s record profits that still can’t please Wall Street — we’ve got it all. Let’s dig in 👇

🏭 Business Nuts

👩‍💼 The Job Market Is Stuck in Neutral — And Young Americans Are Flooring It Into Risky Alternatives

Remember when a stable job meant security, savings, and a path to prosperity? Yeah, Gen Z doesn’t. With wages flat and costs ballooning, young Americans are abandoning traditional career paths and jumping headfirst into markets, side hustles, and straight-up speculation.

📉 The career squeeze:

  • Companies are in “low-hire, low-fire” mode — no mass layoffs, but no big hiring either.

  • Nearly 66% of Americans say job hunting feels brutally competitive, and 45% admit to embellishing résumés just to get noticed.

  • Gen Z is fleeing the four-year degree track, instead chasing faster cash in trades, real estate, and insurance.

💸 Trading > careers:

  • 1 in 3 25-year-olds now hold investment accounts — a sixfold jump since 2015.

  • Households below median income are 5x more likely to invest than a decade ago, even as savings shrink.

  • Sports betting revenue hit $13.7B in 2024, up 25% in one year — with 25% of men under 30 betting online.

👉 Bottom line: For many, investing isn’t a strategy — it’s survival. But chasing meme coins, options, and parlays rarely ends in prosperity. The risk? A generation mistaking financial roulette for financial planning.

☕ Coca-Cola’s Coffee Hangover: Costa Can’t Keep Up

Coca-Cola ($KO) thought it was buying a golden latte when it shelled out $5.1B for Costa Coffee in 2018. Instead? A lukewarm brew.

  • Costa’s revenue has slid from £1.3B in 2018 to £1.22B in 2023.

  • Coke gained a global footprint of 4,000 stores + 14,000 vending machines, but returns are flat.

  • Meanwhile, soft drinks and sports drinks — Coke’s bread and butter — are still minting money.

The big squeeze: Coffee prices are at record highs in 2025, margins are thin, and investors are asking whether Coke tied up billions in a slow-drip liability.

👉 KO trades at $68/share with a 2.97% dividend yield. Investors now wonder: will Coke double down on coffee, or pour this cup down the drain?

📰 Other Nuts You Should Crack

📱 Musk vs. Apple + OpenAI — Musk’s xAI sued Apple + OpenAI, claiming the ChatGPT-iPhone partnership unfairly blocks rivals like Grok. Lawsuit = spicy, but uphill.

🌍 Tariffs tit-for-tat — The U.S. doubled tariffs on India over Russian oil ties. India calls it “unfair,” while Trump flexes trade muscle ahead of elections.

🥞 Cracker Barrel backlash — Fans hate its new logo + interiors. Experts say outrage may help business by keeping it relevant. Rage marketing?

📉 Nvidia’s paradox — Posted $46.7B revenue, $26B profit (insane), yet stock dropped 4% AH. When you’re Nvidia, absurd success just isn’t enough.

🤝 Trump Media + Crypto.com + Yorkville SPAC — The trio is forming a $6.4B CRO-token digital asset treasury. Confused? So is everyone.

🚗 Tesla stumbles, BYD surges — Tesla’s Europe sales fell 40% YoY in July, while BYD deliveries jumped 225%. Musk faces tough roads in Europe.

🤖 AI = real growth engine — Global AI infrastructure spending hit $375B in 2025 and may top $500B in 2026. Analysts say it’s now boosting GDP, not just stocks.

💡What else are we reading and seeing?

  • 'AI natives' are making big bucks

  • American Eagle taps Travis Kelce to sell jeans

  • Japan private equity splits opinion: vultures or defenders?

  • Dealmakers top $1T in M&A with busiest August since 2021

  • AI investment is fueling economic growth, NYT analysis shows

  • TikTok owner ByteDance eyes valuation of over $330 billion as revenue surpasses Meta

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🌰 That’s a Wrap

From Gen Z trading jobs for sports bets, to Coke’s coffee jitters, to Nvidia making Wall Street yawn at a $26B profit — it’s safe to say the economy is never boring.

Thanks for cracking open Cash Nut 🥜 with us today — see you tomorrow for more markets, money, and mischief.